I More than honesty, INTEGRITY is keeping our promise to do what is implied.
C We strive to treat all pets, and the people who care for them, with dignity and COMPASSION.
A We try to get it right 100% of the time. If we fall short, not only are we ACCOUNTABLE, we APOLOGIZE and ask what we can do to make it right.
R We understand that you did not plan to need our services in many cases. We are sympathetic and RESPECT that you are not happy that you need our services. We will take our time to explain procedures, diagnosis, prognosis and after care. We RESPECT each other.
E We strive for excellence in everything we do.